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Why people buy & 15 tips to keep them buying…

Everywhere I turn I am inundated with information about how to ‘survive’ in an economic downturn.  Many of the authors focus on ‘improving customer service’ to ‘stand out from the crowd’ and ‘help...

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The current consumer psyche – no cherry sauce thanks!

Pin It I attended an all day ‘seminar’ recently.  A chap I used to work with in a global consultancy left to set up his own business pretty much around the same time I set up on my own.  Over the past...

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